Once upon a time the barriers to viewing pirated material, while not really significant to anyone with a small amount of technical knowledge, were still significant enough to put many off. Files had to be found on torrent indexing sites, malware and poor quality material needed to be sifted out, the material had to be downloaded, often converted, and then coaxed to play on a television set. The picture quality was often poor, the audio sometimes worse.
Fast forward a few years and everything is so much easier. Consumers looking for illegal content can chose from a proliferation of viewing platforms that are live streaming pirated material. The pivot towards app-based television has opened up whole libraries of pirated material on set-top boxes and more.
Online piracy , especially digital video piracy results in significant losses to the global economy, harming businesses ranging from content production firms to the innovative technology companies that are driving the digital distribution revolution.
So, what can operators do to stop online piracy for good?
The short answer is that you can’t. While content is being made and broadcasters and operators are charging a price for providing it to their viewers, there will always be pirates looking to exploit that relationship between supply and demand and turn it to their own advantage. What has changed over the past few years is that this has progressed from what was effectively a hobbyist industry to a serious criminal enterprise with equally serious consequences for the industry as well.
But while you cannot halt content piracy, you can mitigate against it. Unfortunately there is no single solution.
The “traditional approach” is strategic but still worth to recommend – global collaboration among industries and governments to educate consumers of the dangers of piracy, coupled with the expansion of legal options in cases of infringement, is necessary to curb these negative effects. All parties must work creatively and constructively to enable dreamers, innovators, and creators around the world to continue to tell their unique stories and advance our culture and economy.
There’s also other ways to mitigate online piracy, more tactical ways. One of which is using digital risk protection service to monitor, detect, block and remove of pirated content from the internet.
Over the years, Nothingphishy have protected quite a number of movies, TV shows and sport events from online piracy, effectively protected the copyright owner/ authorised distributor’s IP and revenue.
Some of our protected works are below.
